Creativity has been pulsing through my veins for as long as I can remember. I've always seen it as a layer cake—stay with me, visualize it. Each job, project, and experience stacks on top of the last, building a creative career that’s uniquely mine.

My love for interiors and styling led me to interior design school, which eventually brought me to Anthropologie, where I spent five years as both a Merchandiser and Visual Merchandise Manager. I spent my days curating inspiring spaces, setting up seasonal displays, and making sure products looked their absolute best in-store. That experience shaped the way I see design, storytelling, and retail spaces—and it’s a big part of what I do now as a freelance merchandiser.

At the same time, I was looking for new ways to broaden my creative horizons, so I started photographing my space and sharing it online. That led to opportunities in social media management and content creation for locally owned online retail businesses. Eventually, I found my sweet spot—working with brands that needed help with creative direction, photography, and content, whether or not they needed full-scale social media management.

Now, I offer a mix of:

• Freelance merchandising, retail styling & seasonal displays

• Product photography & lifestyle content creation

• Social media management

And then there’s bath styling—the thing that kind of started it all. Back in 2018, I created my first bath setup, thought it was the best thing I’d ever made, and just kept going. It turned into a creative outlet that gained me a following online and led to collaborations with brands like Wilet, Vitruvi, Flewd, and Inoki Bathhouse. My bath styling has also been featured by Cosmopolitan, Allure, Seventeen, and Refinery29. While it’s not my main focus, I love bringing those setups to life when the right projects come my way.

Now, whether I’m styling a retail space, shooting content for a campaign or managing a brand’s social presence, my goal remains the same: to help businesses make their products and spaces look and feel their best.

Want to create something beautiful? Let’s chat!

If you're interested in working together, send me an email at hello@emmasugiyama.com.