Hello, I’m happy you’re here

If you’re looking for thoughtful visuals—whether through photography, content creation, or retail styling—you’re in the right place.

With a background in visual merchandising and retail styling, I’ve spent years curating beautiful spaces, setting up eye-catching displays, and making products stand out. That passion for storytelling through visuals has naturally led me to product photography and content creation, helping brands showcase their products in a way that feels intentional, engaging and perfectly tailored for social media, email marketing, and website use.

In addition to photography and content creation, I also offer freelance merchandising services, helping businesses with retail styling, seasonal displays, and product presentation to create an inviting and visually compelling in-store experience.

Services

Gardening products labeled Boxwood Turbo Grow and Boxwood Restore & Protect Mix on display with potted boxwood plants in a garden setting.

Product Photography

I specialize in creating beautifully styled photos that are perfect for social media, email campaigns, and websites. With extensive experience collaborating with marketing teams, I seamlessly integrate into your team to support all of your marketing, campaign, and social media needs. I’m here to bring your vision to life with photography that aligns with your brand and resonates with your audience.

Interior of a stylish store displaying ornamental plants and pottery on shelves and tables, with hanging greenery and modern decor. The ambiance is elegant and minimalistic.

Visual Merchandising

With years of experience in visual merchandising and retail styling, I help businesses create inviting, beautifully curated spaces that enhance the shopping experience and showcase products in the best light. From seasonal displays and product styling to full-scale visual refreshes, I bring a thoughtful, creative approach to every project. Whether you're a boutique, retail brand, or pop-up shop looking for seasonal merchandising, cohesive styling, or strategic product placement, I’d love to help.

Cozy bathroom scene with lit candles around a bathtub filled with water and flower petals, a wooden bath tray holding a cup, and a silver pouch. Artwork on the tiled wall and a plant in the background.

Content Creation

If you’re a brand looking to collaborate or need a creative for brand and influencer campaigns, you’re in the right place. I specialize in conceptualizing, styling, shooting, and editing to bring your brand’s vision to life. With a knack for creating captivating, dream-like spaces, especially within the bath space, I craft engaging short-form videos and thoughtfully styled photography that feel organic, authentic, and uniquely personal. My goal is to seamlessly convey your brand’s message in a way that resonates with your audience.

Client Testimonals

  • Text reading 'West Coast Floral' on a white background.

    Working with Emma is a true collaboration: she takes the time to understand my vision, offering thoughtful and creative suggestions as her passion for her photography and videography is evident, just like her commitment to delivering quality work. I always look forward to viewing every photo package she delivers as each image always manages to exceed my expectations.

    Allison L - Wholesale Marketing Manager

  • Black circle logo with white text "Merci Boulangerie."

    Emma has been an absolute delight to work with. She completely understands what our brand represents; the tastes, smells, sounds and feelings. These elements are beautifully captured in her photos and videos. Creative, organized, fun, and always a ray of sunshine.

    Natalie C - Owner Operator

  • The Gourmet Warehouse logo in black and white with barcode design.

    It has been my pleasure to work with Emma for many years and she has been a tremendous asset to our company's marketing efforts. She is a thought leader; ready to bring fresh ideas, solutions and new ways of thinking to your business. Her photography, videography and styling has successfully reached, resonated and grown our customer base in a measurable way. Not only is she talented creator, her kindness, adaptability and openness are among her greatest strengths.

    Heather C - Marketing Manager

Want to learn more about me?

I’m emma sugiyama (aka @emma_sugi), a Vancouver-based creative freelancer specializing in product and home goods photography, bath styling, content creation, social media management, and freelance merchandising. With a passion for storytelling through visuals and a keen eye for design, I help brands bring their products and ideas to life in an authentic and engaging way—whether it’s through styled imagery, engaging content, or eye-catching retail displays.